Mateburger celebrated its first birthday on Sunday (June 4) at the Rooty Hill Leisure Centre, introducing another creation, Kare-Kare Burger, based on the popular Filipino meat dish of the same name.
Also as its way of saying ‘Thank You’ to their followers and customers, Mateburger reduced their prices on the day and gave away free bottled water and canned drinks for each purchase.
Hundreds of Mateburger friends and followers trekked to Rooty Hill to join their friends in the 4-hour celebratory gig which finished at 8pm.
Mateburger, a trademarked brand operated by Mateburger Pty Ltd, launched its first products in a taste-test on June 3 last year to a small youth group, and then launched its entry into Sydney’s competitive fast-food market on June 13 in Berala at the Kalayaan 2016 celebratory event organised by the Alliance of Philippine Community Organisations.
Like any other launching of its kind, Mateburger’s first gig was not without any logistical challenges. Filling customers’ orders on time due to an unexpected high traffic had set back Mateburger’s early days.
But the Mateburger team can now look back at that “We’re now open for business” days as part of their learning curve.
“Our early days were definitely nerve-racking,” said Mateburger’s owner and main chef Henry Paraan but who these days appears to be so relaxed even on a very busy day.
Long queues of customers and followers waiting to grab a piece or two of Mateburger’s mouth-watering burgers are familiar scenes everywhere the food truck sets up.
After only a year, Mateburger which operated initially from a pop-up stall is now operating from a food truck. Judging from its social media pages at Facebook and Instagram, it has also established a large following from Sydney’s multicultural community.
From that opening day in Berala, it can now count amongst its successful gigs the popular Fiesta Kultura, Surry Hills Festival, Parramatta Day, Philippine Christmas at Tumbalong Park, Westfield Blacktown’s Hot Roof Twilight Food Market, and most recently Blacktown City Festival’s Medieval Fayre and Streets Alive and Parade Day!
In addition to catering private and corporate functions, it has also regularly participated in the Aussie Night Markets multicultural food fair (Blacktown Village Green, Marsden Park IKEA, Penrith, Fairfield Showground), and Blacktown Sunday Market.
During school days, Mateburger has also become a familiar sight across campuses of the University of Western Sydney in Kingswood, Hawkesbury, Parramatta, Bankstown, Campbelltown and Quakers Hill serving the students, faculty staff and the public its now popular American and Filipino fusion: Big Mate, Cheese Mate, Ensaymada Burger, Sisig Fries, Adobo Fries, Lechon Burger, Tocino Burger and Longanisa Burger.
So what is in Mateburger that makes it rock?
“It is a way of celebrating mateship,” Mateburger’s co-owner and marketing director Roseann Paraan said, adding: “It is also a way of introducing the best of Filipino food to Australia’s mainstream society in a way perhaps not done before.”